About Us - TrueBlue

About True Blue

True Blue is one of Australia’s leading healthcare supplement and functional food brands. We provide a range of premium products enriched with beneficial ingredients to achieve better health all-round.

2001

True Blue means accountability,
simplicity, and loyalty.

We offer the purest natural ingredients and the most potent formulations to produce high quality and efficacious products. Launched in 2001, True Blue has been crafted and produced by professionals following the strictest standards. All of our products have been rigorously tested to meet and exceed health standards, giving our customers the assurance that our products actually work.

Over the past 20 years,

True Blue has continuously improved, innovated and adopted new technologies via extensive product research and development. We combine our passion of nature and science to develop natural supplements and functional food into everyday life. We aim to help you boost health, regulate deficiencies and maintain optimum body functionality. True Blue has been a close partner with Costco Wholesale for more than 10 years and they have become one of True Blue’s most important strategic partners globally.

Our history

Launched in 2001, True Blue began with a mission to introduce natural supplements into everyday life.

2008

True Blue became Costco’s global strategic partner.

Our tailor-made Propolis Lozenges was developed and launched with Costco, and it has become one of our most popular and successful products. This product has established extensive brand recognition of True Blue brand and resulted in high demand from our customers.

2019

True Blue successfully launched Collagen Gummy at Sam’s Club.

This cooperation opened a new opportunity for True Blue to enter the Chinese market. The True Blue Collagen Gummy product represents a significant development into the functional food and snack category.

Continual innovation has resulted in a comprehensive portfolio of over 16 healthcare products which have been sold across the globe.

Quality & Safety

Our philosophy “Safety Guaranteed, Quality Assured”.

True Blue is owned and manufactured by RBK Nutraceuticals, a TGA and GMP licensed manufacturer located in Sydney Australia.

We combine quality raw materials and state-of-art process techniques, under the strictest and most comprehensive regulatory controls to ensure the highest product quality. Our products have been scientifically tested to meet and exceed health standards to ensure absolute safety in every product.

We fully embrace our commitment to quality to deliver effective products.

The effectiveness of every product is our highest priority. All claimed benefits must be supported by evidence and verified by professionals.

We never compromise on quality. Quality always comes first with True Blue.

Research & Development

True Blue is committed to ongoing and extensive R&D to provide products of the highest quality. Ongoing R&D capabilities enable True Blue to release new and innovative products to meet market demands and trends.

Market data and advanced scientific research are critical for our research and development program.

We have a dedicated team of in-house professionals who are experienced in Pharmaceutical and Nutritional R&D. Our R&D team stays abreast of advances in sustainable ingredients with established and proven benefits to create effective products. Additionally, our cutting-edge manufacturing technologies and packaging concepts allow us to continue to develop innovative healthcare solutions.